Why Buying Wine on the Internet Makes Sense
Readers may discount today's blog as self-promoting filthy commerce. So shoot me. The point of posting it here is to illuminate the way the market for artisanal wines has become seriously screwed up at all price levels.
Dear Clark: I really enjoyed your CheapSkate 2003 Cabernet Franc, but I can’t get my local retailer to re-order it. I know I can buy it off your website, but doesn’t shipping cost defeat the whole idea of CheapSkate? – Tom from Santa Rosa
Dear Tom: You would think so. But in today’s crazy wine world, the net is actually hands down the best place to find rare wines and for bargains. Don’t get me wrong. You can’t beat the benefits of a personal relationship with a knowledgeable local retailer who can recommend products tailored to your personal taste and budget. But if you’re looking for a specific wine, your chance of finding it on the local shelves is less than 1%.
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