Appellation Distinctiveness = Market Suicide?
Last Friday I was privileged to participate in a tasting of Amador Zinfandels at Appellation America. It's a fascinating process, more geared at understanding the distinctiveness of what's happening in an appellation (both terroir and historical marketing influences) than just handing out medals (They do this, too.) This is one of the few tools wineries can use for longterm promotion rather than just moving the vintage on the shelves, and I hope AA will see submittals of the best regional wines, sold out or no.
Anywho, even I, who have been generally disdainful of appellation identity in California am forced to admit that if there is anywhere deserving of a local identity tantamount to, say, Roquefort cheese, it is Amador Zinfandel.
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